Because each of the search engines have their own "secret" algorithm in determining the ranking of a site, there are no hard and fast rules to achieving a top spot among their ranks through optimization. However, here are some general guidelines to keep in mind when submitting your site.
Search Engine Optimization Guidelines
SEO Technique
Guidelines
Site Optimization
Optimize each page of your site separately…targeting one or two different keyword phrases for each page.
Submission
Don't use a bulk submission tool…manually submit.
Wait until your site is complete and promotion has already begun in order to take advantage of potential inbound links/link popularity (other sites linking to your site).
Page Title
Use the TITLE tag…but use < 10 words.
Description meta tag
Use it…but use < 200 characters.
Keywords meta tag
Use it…but use < 1000 characters.
Don't use commas between keywords...just use a space in order to take advantage of keyword concatenation.
Keyword Phrases
Use them throughout your content…the closer to the BODY tag, the better.
JavaScript
Search engines typically don't read JavaScript because the scripts are typically contained within COMMENT tags.
Java
Search engines usually stop reading your page when they encounter a Java applet.
If you think this information is absolutely wrong, please let us know why. Thank you.
For the latest advice and expert opinions on search engine optimization (SEO), go to Search Engine Forums at JimWorld for a WEALTH of information on the topic.
